After Xiaomi Takes the Crown Off Samsung as Top Smartphone Vendor in India. Samsung slipped to second position,Motorola slipped to third,OPPO slipped to fourth,Vivo is on 5th position.
These positions are according to sales of the vendors.
He goes ahead to explain that Samsung’s loss can be attributed to its inability to transform its low-cost product portfolio,” Rushabh Doshi, an analyst at the research firm, said in a report. He added that the South Korean tech giant was struggling to win over cost-conscious customers in the low-end segment of the Indian smartphone market.
The Chinese company’s Redmi Note 4 was the best selling device all over, contributing more than 40 per cent of the total sales of Xiaomi. Xiaomi is closely followed by Samsung with a market share of 24.1 per cent in the Q3 of 2017. Lenovo is a distant third at 10.3 per cent followed by Oppo with 5.2 per cent and Vivo at 5.1 per cent.
Feature phones, which offer basic functions like making calls, sending texts and browsing the internet, hold the largest share of the Indian mobile phone market because they are cheaper than smartphones.
“Despite its ability to offer better margins and funding to the offline channel, consumer demand for Samsung’s devices has been weak,” Doshi said. He predicted the power struggle between Samsung and Xiaomi to continue into 2018 as the South Korean giant fights to take back the “aspirational status it once held in the mind of Indian consumers.
But growth in 2018 will be hard to come by,” Doshi warned. “As Xiaomi’s market share reaches saturation point in India, and the market continues to shrink in China, it must contend with slower growth for its smartphone business as it begins to expand in other countries.
Xiaomi couldn’t have wished for better timing of two reports that claim it has toppled Samsung to become India’s top-selling smartphone company.