PlayFab is a gaming services startup that gave game developers a platform to operate online games. The Seattle-based startup had raised around $13 million in funding from investors. Terms of the deal weren’t disclosed
Together, Azure and PlayFab will further unlock the power of the intelligent cloud for the gaming industry, enabling game developers and delighting gamers around the world
PlayFab helped game developers cut down on the work needed to launch a title widely with infrastructure that could handle a global player base. While this pitch is one that obviously appeals largely to indie developers, the startup also boasted much larger customers including Disney, NBC Universal, Rovio and Capcom.
PlayFab was launched four years ago to solve a burning need. Games were rapidly shifting from packaged goods, sold in boxes, to “always on” digital services, requiring sophisticated server-based infrastructure to host and operate. Built well, these backend systems enabled games to engage, retain, and monetize players like never before, with longevity in the top grossing charts measured in years. Built poorly, they crashed and burned on launch day.
It’s a fact that there’s much more to the gaming market than mobile, there’s been an increasing amount of attention paid to the backbone technologies enabling game development and monetization.
Microsoft has been more in-tune with this than most as they have focused on the company’s Xbox division and its latest console hardware and services.
There are 1,200 “live games” currently operating on PlayFab’s platform and the group says that they’re currently processing more than 1.5 billion transactions per day.